Ferdegnochu - Part 19 (Kana TV Drama)


(20 Jul 2009)
Addis Ababa, Ethiopia, 23 June 2009
1. Various Bethlehem Tilahun Alemu at small shoe factory, Zenabwork, Addis Ababa, Ethiopia
Zenabwork, Addis Ababa, Ethiopia, 2 July 2009
2. Various village of Zenabwork, just outside Addis Ababa
Addis Ababa, Ethiopia, 23 June 2009
3. Various workers at Bostex Plc making shoes
Zenabwork, Addis Ababa, Ethiopia, 2 July 2009
4. Various boy wearing 'selate' shoe
Addis Ababa, Ethiopia, 23 June 2009
5. SOUNDBITE (Amharic) Bethlehem Tilahun Alemu, Co-founder of Bostex Plc:
"We took the idea from the traditional 'selate' shoe - which is made from recycled tyres and has been used for a long time here. We modified it and transformed it in to something modern and fashionable - something people will like."
6. Various Bethlehem Tilahun Alemu and worker designing shoes and shots of shoes they make
7. Various leather used for making shoes
Addis Ababa, Ethiopia, 2 July 2009
8. Various women spinning organic cotton that Bethlehem buys to make shoes
Addis Ababa, Ethiopia, 23 June 2009
9. Various exterior of Bostex Plc and 'Fair Trade' sign
10. SOUNDBITE (Amharic) Bethlehem Tilahun Alemu, Co-founder of Bostex Plc:
"At first it was hard, for example to enter the US market, because people didn't take us seriously as they didn't know Ethiopia did this sort of business. But now, since they've started knowing our brand and the type of quality we're producing - it's getting easier for us."
11. Various Bostex Plc shoes for sale
12. Various Wubayhu Legesse, Bostex Plc employee working with shoes
13. SOUNDBITE (Amharic) Wubayhu Legesse, Bostex Plc employee:
"In this area there are no jobs so we're lucky to have been given this opportunity. We're learning new skills and with the salaries we earn we are able to take care of our families."
14. Various employees working with recycled tyres
Addis Ababa, Ethiopia, 2 July 2009
15. Various Peacock shoe factory, Addis Ababa
Addis Ababa, Ethiopia, 25 June 2009
16. SOUNDBITE (Amharic) Wondu Legesse, Textile and Leather department, Ministry of Trade and Industry
"In the US and Europe - customers like Fair Trade or eco friendly products that are made from recycled materials, and so we support companies like Bostex Plc because they are exporting these types of products from Ethiopia. They are diversifying and improving the image of the country."
Addis Ababa, Ethiopia 23 June 2009
17. Various Bethlehm Tilahun Alemu trying on her shoes
Ethiopia is well known for its 'fair trade' coffee, but not yet for its 'fair trade' shoes.
The relatively new shoe industry is taking off with one producer selling 'eco-shoes' to international markets.
Bethlehem Tilahun Alemu never planned to become a shoe-maker, she says she just fell in to it.
The trained accountant grew up in the deprived neighbourhood of Zenabwork, 15 minutes from the centre of Addis Ababa and she says she wanted to help her poverty-stricken community.
At that time fair trade shoes didn't exist in the country, so she took the plunge.
In 2004, the 30-year-old co-founded Bostex Plc, which makes the 'Sole Rebels' brand of shoes.
It's grown to 40 full-time staff and a half a million (US) dollar export business (this financial year).
Bethlehem says the shoes' appeal is based on their uniqueness, since they are "made from recycled tyres."
Bethlehem designs the shoes with her assistant.
They use organic cotton, recycled vehicle tyres, inner tubes, rope, leather and even old military uniforms - which she says are fashionable these days.
The company claims to produce 'Fair Trade, Eco-Friendly Shoes with Plenty of Soul'.
And Bethlehem says the old tyres are being recycled instead of polluting the environment.
The Ministry of Trade says it's good to diversify.

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Ferdegnocu | ፍርደኞቹ
Ferdegnochu - Part 19 (Kana TV Drama)
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